PHD+Google
Interactive experience
For the presentation of #PHDMerge, the physical / digital book written by Google's chief engineering officer Ray Kurzweil, both PHD and Google had one thing clear: surprise with a WOW effect.
To achieve this, a personalized action was designed where all those attending the event, both in the room and online, connected with each other to guess key data of the new book.
In this way, the book's data was presented in a spectacular way but, even more importantly, its message was shown on how connecting people can help us design a more powerful and sustainable technological future.